Keto Diet Advanced Weight Loss – A Mumbai-based food technologist, known only as Sharadha Ji, reportedly decided to find out more after repeatedly seeing ads on Facebook for keto supplements sold on Amazon over the course of a week.
Made by American firm Simple Organics, the product claims to aid weight loss and even has a money-back guarantee if customers don’t see results.
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Apart from substances such as sodium beta-hydroxybutyrate, calcium beta-hydroxybutyrate and potassium beta-hydroxybutyrate, the product listing on Amazon, which has since been removed, did not list any other ingredients.
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Its main selling point is beta-hydroxybutyric acid (BHB), a ketone produced from body fat during fasting or periods of glucose deprivation that can act as an alternative energy source. This is in line with the increasingly popular ketogenic or keto diet, a low-carb, high-protein, high-fat diet that is said to lead to weight loss.
However, according to the Food Nutraceuticals Regulations introduced by the Indian Ministry of Health in 2016, BHB is not among the ingredients approved for use in medical supplements.
. She also told Indian media that while she was able to spot red flags because of her position as a food technologist, a layperson might not have such advantages.
“are fully responsible for all necessary product compliance and are required to sell products that are legally permitted to be sold in India”
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He added that he contacted the seller when there was a concern about the product, which eventually led to the listing being removed from the website.
that consumers should look out for important information when buying dietary supplements: FSSAI license number and logo, brown non-vegetarian or green vegetarian/vegan logo, list of all ingredients along with fillers used, recommended dosage and directions for use.
, as well as instructions for use in connection with various diseases and recommendations for taking the product under clinical supervision, if necessary.
An FSSAI spokesperson said in a media statement that it is aware of unlicensed products being sold online and expects the e-commerce platform in question to
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However, a former FSSAI consultant, who preferred to remain anonymous, said the regulator had become “complacent” in taking these measures, saying that there
Gupta disagreed, saying the FSSAI had already tightened import rules and set guidelines requiring the suspension or cancellation of the license of any importer selling unsafe or banned food or nutritional supplements in India; this includes not only sales, but also redirection and repackaging.
He added that the FSSAI has already introduced regulations regarding approved ingredients and additives in various categories of food and food supplements applicable to all Food Business Owners (FBOs) who manufacture, sell, import and/or distribute such products for consumption in of India.
“I do not agree that the FSSAI is being ‘complacent’ and I am warning organizations dealing with organizations to be proactive and enforce these rules. The onus of self-regulation lies mainly with organizations operating in the country as well as e-commerce platforms.
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“FSSAI has directed 10 such e-commerce platforms to take action against unlicensed and unregistered food operators and enforce food safety rules and regulations.”
Gupta, however, acknowledged that there is room for improvement in regulation, starting with monitoring the labeling of imported products purchased through e-commerce.
He said FSSAI should require FBOs to make a formal declaration on e-commerce platforms, especially as more consumers are now using such platforms as their primary shopping channel.
“FSSAI should carry out periodic surveillance of e-commerce entities. For their part, e-commerce organizations must educate them about their products and help consumers make informed decisions.
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“Regulatory organizations should be careful when making health claims and ensure that they are approved by the FSSAI. Consumer safety is a shared responsibility of both the regulator and the organizations.”
contacted Simple Organics and FSSAI for comment but did not receive a response from either side.
MOROSIL™ is a standardized extract obtained from the juice of a unique variety of red Moro oranges (Citrus sinensis (L.) Osbeck). Thanks to Synergy…New: Brand new, unused, unopened, undamaged item in original packaging (where packaging … More details about condition New: Brand new, unused, unopened, undamaged item in original packaging (if applicable) . Packaging must be the same as in a retail store, unless the item is handmade or has been packaged by the manufacturer in non-retail packaging, such as an unprinted box or plastic bag. See seller listing for complete details. See All definitions of terms open in a new window or tab
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* Estimated delivery dates – opens in a new window or tab, including seller handling time, shipping zip code, destination zip code and pickup time, and will depend on the shipping service selected and payment received. Delivery times may vary, especially during peak periods. Notes – Shipping *Estimated delivery dates include seller handling time, shipping zip code, destination zip code and pickup time and will depend on shipping service selected and payment received. Delivery times may vary, especially during peak periods.
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