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If you’re lucky enough to own a treadmill, elliptical machine, or stationary bike, you can read this while exercising — but you’re definitely not at the gym. You are not reading this while eating at a restaurant. Or sit in the carpool line and wait for your kids after school. Or in a coffee shop, or a bar.
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Adrian Mishler is also home. The 35-year-old yoga teacher has been on self-imposed lockdown since March 13. His hometown of Austin, Texas, where I also live, didn’t issue a stay-at-home order until April 2, after San Francisco and New York City but before many other places in the US. Despite the coronavirus, she will still be at home, and, possibly, at your home. Adriene hosts Yoga with Adriene, an incredibly popular YouTube channel predicated on a simple premise: you attend yoga classes led by Adriene in your home, which she teaches from her home. Runs free.
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Since the Yoga with Adrian YouTube account launched in 2012, it has amassed 7.27 million subscribers. Classes are surprisingly specific, customized for professions and hobbies (yoga for gardeners! yoga for skaters! yoga for chefs!) and health conditions (yoga for PTSD, migraines yoga for diabetes, yoga for diabetes), not to mention a wide collection of exercises. Designed to alleviate suffering (yoga for suffering, for starters). The 553 videos in his YouTube library have garnered over 597 million combined views.
Once touted as an accessible, affordable alternative to a studio setting, at-home yoga is, for the foreseeable future, the only option for those who want to practice yoga. Hell, with gyms, boutique fitness studios, and community centers all over America, the newly shuttered, anything at home is our only guided workout option, period. Exercise instructors are doing their best with instant live streams on Instagram and classes scheduled via Zoom. Fitness apps are growing explosively.
“It’s a really exciting time,” Adrienne tells me about Zoom, repeating herself for emphasis. “It’s a really exciting time.”
We had just met in person a week earlier, as the coronavirus crisis was beginning to bubble up stateside. I could see what was being done down the pike at the time but did not fully grasp the reality that was thrusting towards us. Hoarding on toilet paper and canned goods or reading about quarantine measures in China and Italy couldn’t prepare me for this stark reality. A week after meeting Adrian, life here in America has come to a standstill.
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“I’ll say that very kindly,” Adrienne says to her laptop screen as she watches my face. “In many ways, we were ready for it.”
The “we” she’s talking about is her team, a seven-person operation that produces content for the free YouTube channel and its sub-paid membership platform, Find What Feels Good. “We strive to remove all barriers, for all people, of all types, in any type of situation. I work 365 days a year to make you look at your mat at home and do something for yourself. This gap can be narrowed down between the desire of
Yoga with Adrian has long struck a chord with legions of fans who for whatever reason avoided or couldn’t access a gym or studio in pre-pandemic times. It may be the high cost of the classes; It can be worrying about working in a public place. Maybe it’s work or other life constraints that cause scheduling problems.
But now, suddenly, Yoga with Adrian has charged itself with a new urgency. Many of us are not leaving our homes, even as states like Texas begin to reopen, and we fear the very real danger that the virus, which has infected more than 3.5 million people worldwide, will spread to our homes. And will come for our loved ones. We’re pulling our hair out juggling work from home and now-housed kids, or we’ve been laid off and struggling to make rent, or we’re essential workers and on the front lines. We are scared and stressed and not sleeping.
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For more and more people — the channel’s daily views have more than tripled since mid-March — Yoga with Adrian has become yoga for lockdown. Yoga for self-isolation. Yoga for social distancing. Yoga for quarantine. Yoga for Emergencies.
“Thank you so much, for letting me come to your house.” So begins the 1951 premiere episode.
, which will become the first nationally syndicated exercise show on TV. LaLane, who The New York Times called “the founder of the modern fitness movement,” encouraged viewers to get off the couch, pick up some home remedies, and work out with her. Women, long discouraged from breaking a sweat in public, were already working out at home when LaLanne and Debbie Drake, another popular TV fitness host of the era, appeared on their screens.
But it wasn’t until the 1980s that home fitness tutorials flooded the market thanks to Jane Fonda. It was his legendary 1982 VHS.
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Which revolutionized home fitness, “supposedly starting the home video boom” by inspiring many consumers to buy their first VCRs. Fonda targeted her workouts at women, who she believed were largely excluded from the gym scene at the time. His 22 home videos would go on to sell 17 million copies worldwide.
Soon, there were other VHS fitness instructors, and after that, DVD fitness instructors. In the 90s, you may have seen Richard Simmons commercials.
It gave Jillian Michaels and Bob Harper a platform to spin their DVD collections. Gwyneth Paltrow famously hired her trainer Tracy Anderson to boost visibility at the same time. Tracy Anderson’s method is now available for purchase not only on DVD, but through “virtual training” and online streaming workouts.
“I’ve tried to get rid of the ‘I’m the leader and the guru,’ and try to have a peer-to-peer relationship. I’ve definitely always tried to keep myself as a friend. Is.”
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Home fitness continued to grow in the 2010s with the rise of boutique fitness studios, no doubt a reaction to the latter. Boutique fitness studios themselves were a response to the proliferation of big box gyms in the 90s and 2000s that had lost their luster for people with disposable income.
These fresh, new versions of “Jim” weren’t depots for instruments with drop-in times. They sold — and continue to sell — group classes specializing in chic disciplines (my favorite example: a spin class at the pool) and occupy posh digs in upmarket or rapidly gentrifying neighborhoods. That said, posh clients often pay more than $30 per class. Businesses like Soul Cycle, Bar Method, and Orange Theory became cultural touchstones and, in some cities, indispensable.
Home fitness is in the midst of a “moment,” ie: a generation of “fitness-obsessed” millennials with kids who find home workouts to meet the constraints of their new time-strapped lifestyles. There is a need, and residents of places want to indulge in the same exercise trends without the strong boutique fitness brands that satisfy urban centers.
Increasingly, home fitness has become much more than instructional videos. It also means smart devices and gadgets. But while the latest personal machines and digital tools can take studios and gyms out of their home convenience factor, they’re often not as economically accessible. Today, there’s no shortage of expensive ways to work out at home, from $1,495 mirror interactive displays (Andersen is a content partner) to $2,245 Peloton stationary bikes. In both cases the cost of the hardware is in addition to their $39-per-month subscription fee.
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There are more budget-friendly ways to work out at home, including apps like Sweet, a $20 monthly subscription that gives subscribers access to workouts from trainers like Instagram fit influencer Kayla Itsines of Bikini Body Guide fame. But go-anywhere apps, early instructional VHS tapes—they all have a price.
I confess that until last fall, I had only heard of his channel once, in passing, and had yet to check it out. But in the process of reporting this story, I have discovered that there is no shortage of yoga devotees of Adrian in my own circle. My best friend and his wife do yoga with Adrian video every day, apparently. I had no clue that she did yoga at all. If you Google “home yoga,” Adrian’s videos and YouTube channel are the first results to come up. It’s topped the list of the best exercises to do at home and has been talked about everywhere from BuzzFeed to New York.
Many of Adrian’s videos are filmed at his home in Austin. Sometimes his dog Benji appears. Illustration by Sarah Lawrence; Yoga with Adrian
His videos may be free, but they’re also “high quality,” albeit with difficulty. Adrian’s teaching style offers ease and comfort. Suggestions for edits abound. Most classes begin with the same carefree script—“get into something comfortable” (sometimes “comfortable”)—and often close with a gentle reminder to breathe: “Lots of breathe love,
